Name
Extracting Value from Entertainment: Lead-to-Profit Process Mining at ProSiebenSat.1
Description
In this session, ProSiebenSat.1 and KPMG take you on a journey through a core media process: How to extract value from a lead-to-profit process for millions of advertising spots on European TV. Learn how challenges with legacy systems, sales and placement of ads and client payment behavior were overcome to form a true success story!
Speakers
Date & Time
Tuesday, November 4, 2025, 12:15 PM - 12:45 PM
Session Type
Partner Breakout Session
Location Name
Session Room 9